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  Are you an amateur videographer? Need $1000 in cash? Join our contest!
 

7Pipe Video Contest

Win $1000 in CASH for a clever, viral video showing people what the 7Pipe is all about.

THE GOAL:
Make a 15-30 second video showing what the 7Pipe is all about.   We are marketing this product to glass enthusiasts, medical users, hippies, casual smokers, and consumers of American counter-culture in general.  Please keep that in mind when creating your video.  The video will be posted on Youtube and on 7pipe.com
We have a unique product with unique selling points, and we are seeking a unique video that shows people what is special about the product and that will spread virally at the same time.  
         The video should be 15-30 seconds long and the creator will get a one-time fee of $1000, paid in COLD HARD CASH. (Well, it'll probably be a company check)

The assignment is open to anyone 18 or older, anywhere in the world. 

7Pipe Company background: We are 4 years old, based in California, and specialize in lighter pipes.
Length and intended use: 15-30 seconds, youtube, 7pipe.com
Target user: USA/ Canada, 18-35 yr. old. Counter-culture
Video Style: guerrilla, informative, humorous, outrageous
Product Highlights:

      1. pipe with built-in lighter

      2. removable glass bowl

      3. refillable with butane

      4. stash

 

Notes:
-videos should not be overtly offensive, discriminatory, or defamatory in any way. 
-creators can submit as many videos as they like
-7Pipe will assemble a private panel of judges who will view, critique and rate the videos.  7Pipe will choose the winning video, and its creator will receive a one-time cash payment of $1,000. 
-The winner will be notified via email and announced on the 7pipe.com website.  Odds of winning are dependent upon the number of entries received.
-By submitting your videos for consideration, all contestants acknowledge that 7Pipe.com will have all rights to the videos for which either a grand prize is awarded or for any or all other submissions where videos may be purchased by 7pipe.com by the issue of a negotiable one-time payment. After such payments are issued to the contestant, all usage and ownership rights will automatically transfer exclusively to 7Pipe.com.

Please keep in mind what makes a video viral:
-communicate with users in unexpected, clever ways
-video shouldn't feel like an ad
-make it shocking
-make the reaction: "my buddy's gotta see this!"
-appeal to sex (sex sells)

 

Deadline: December 3, 2010

TECH
Click to our Product Info page to
see the challenges of getting
glass inside of our lighter pipe.
PRODUCT INFO
The reactions we get when we show people the 7Pipe are priceless. Take a video of the reactions you get and send them to us: jeffrey@7pipe.com
The GLASS lighter pipe
NEWS & FRIENDS
Pipe enthusiasts
clickview
First Day of the show SETUP!!!
clickview
A demonstration of the pipe
clickview
Using the 3pipe
clickview
Getting the munchies
clickview
The first buyer in Europe
clickview
CUSTOMER FEEDBACK
EMAIL Click here to drop us a line!
Sooner or later, our next generation pipe is going to come out. Have any product design suggestions for us? drop us a line! We might even reward you with free product if you help us "crowdsource" the new design.
lighter pipe Link
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