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Are you an amateur videographer? Need $1000 in cash? Join our contest!
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Win $1000 in CASH for a clever, viral video showing people what the 7Pipe is all about.
THE GOAL:
Make a 15-30 second video showing what the 7Pipe is all about. We are marketing this product to glass enthusiasts, medical users, hippies, casual smokers, and consumers of American counter-culture in general. Please keep that in mind when creating your video. The video will be posted on Youtube and on 7pipe.com
We have a unique product with unique selling points, and we are seeking a unique video that shows people what is special about the product and that will spread virally at the same time.
The video should be 15-30 seconds long and the creator will get a one-time fee of $1000, paid in COLD HARD CASH. (Well, it'll probably be a company check)
The assignment is open to anyone 18 or older, anywhere in the world.
7Pipe Company background: We are 4 years old, based in California, and specialize in lighter pipes.
Length and intended use: 15-30 seconds, youtube, 7pipe.com
Target user: USA/ Canada, 18-35 yr. old. Counter-culture
Video Style: guerrilla, informative, humorous, outrageous
Product Highlights:
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pipe with built-in lighter
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removable glass bowl
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refillable with butane
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stash
Notes:
-videos should not be overtly offensive, discriminatory, or defamatory in any way.
-creators can submit as many videos as they like
-7Pipe will assemble a private panel of judges who will view, critique and rate the videos. 7Pipe will choose the winning video, and its creator will receive a one-time cash payment of $1,000.
-The winner will be notified via email and announced on the 7pipe.com website. Odds of winning are dependent upon the number of entries received.
-By submitting your videos for consideration, all contestants acknowledge that 7Pipe.com will have all rights to the videos for which either a grand prize is awarded or for any or all other submissions where videos may be purchased by 7pipe.com by the issue of a negotiable one-time payment. After such payments are issued to the contestant, all usage and ownership rights will automatically transfer exclusively to 7Pipe.com.
Please keep in mind what makes a video viral:
-communicate with users in unexpected, clever ways
-video shouldn't feel like an ad
-make it shocking
-make the reaction: "my buddy's gotta see this!"
-appeal to sex (sex sells)
Deadline: December 3, 2010
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Click to our Product Info page to
see the challenges of getting
glass inside of our lighter pipe. |
| The reactions we get when we show people the 7Pipe are priceless. Take a video of the reactions you get and send them to us: jeffrey@7pipe.com |
| The GLASS lighter
pipe |
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